Marketing

FLVS is a Florida public school district of choice.

We are not guaranteed students and our students change from year to year. We are legislatively mandated to help spread the word to students and parents that FLVS is an option available to students in Florida and around the country.

Traditionally, marketing has been primarily known for the creative process, including captivating visuals and clever messaging to communicate to a specific target audience. Today, marketing is much more science-oriented in its approaches. More decisions are made based on customer feedback and trends using real-time analytics and data. With this in mind, earlier this month we shared some exciting new FLVS marketing initiatives based on customer feedback. Continue reading